idgroup

• IDGROUP WINS TOP HONOR AT NATIONAL TELLY AWARDS

  

  PENSACOLA, Fla. – The 33rd Annual Telly Awards has recognized branding firm idgroup with a Silver Telly, its highest honor, and three Bronze Telly awards. The company won the top prize for an online video series entitled “Live. Reach. Explore. Achieve.” which was produced for the University of Southern Mississippi. idgroup has received a total of six Telly Awards in two consecutive years – including a Bronze People’s Choice award for local TV. This year’s program collected nearly 11,000 entries from all 50 states and numerous countries, and it honors outstanding local, regional and cable TV commercials and programs; the finest video and film productions; and online commercials, video and films. Winners represent the best work of the most respected agencies, production companies, television stations, cable operators and corporate video departments in the world.

  
  

  The University of South Mississippi, a research-driven university with its main campus in Hattiesburg and satellite campuses along the Gulf Coast, engaged idgroup in 2011 to create and execute a multi-platform promotional campaign with the goal to increase awareness and engagement among the public and current students.

  
  

  “We are thrilled to receive national recognition on behalf of our clients, and we are extremely pleased by the results we achieved for Southern Miss,” says idgroup CEO Dr. Mona Amodeo. “These most recent awards affirm idgroup’s commitment to tell great stories and build strong brand reputations for visionary organizations throughout our community and nation.”

  
  

  “The Telly Awards has a mission to honor the very best in film and video,” says Linda Day, Executive Director of the Telly Awards. “idgroup’s accomplishment illustrates its creativity, skill and dedication to the craft, and serves as a testament to great film and video production.”

  
  

  A panel of more than 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the program’s historical standard of excellence. The Silver Council evaluates entries to recognize distinction in creative work. Entries do not compete against each other, rather they are judged against a high standard of merit. Less than 10 percent of entries are chosen as winners of the Silver Telly, the top prize.

  
  

  To find out more about the Telly Awards, visit tellyawards.com.

  
  

  About the company:

  idgroup, located in Pensacola, FL and Cleveland, OH, offers a complete line of branding and communications services to a variety of local and national clientele, including Retina Specialty Institute, Woodlands Medical Specialists, University of Southern Mississippi, and the Ray C. Anderson Foundation. idgroup has specialized practices in healthcare, higher education and sustainability, and offers branding, creative and video production services nationwide.

  Please contact Aaron Ball at idgroup for inquiries: aaron@idgroupusa.com or call 850.858.0862.

  Posted 1 week ago

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• Brand Bubba

  

  
  

  The morning headline reads: Bubba Get Ready for Fame…Masters win Magnifies focus on Watson’s unique style.  The better headline would have been Masters Win magnifies Watson’s unique substance. As you listen to his interviews, it is clear this is a person who understands who he is, what he believes and isn’t afraid to walk his talk…even on the hallowed greens of the Augusta National Golf House. Bubba seems very comfortable being Bubba.

  
  

  In the over-produced world of golf, Bubba Watson and his unique style and substance reinforces for us all that the world is looking for people and organizations that are real and unafraid to stand for something—who walk their talk.

  
  

  I am not surprised at the outpouring of coverage and positive press Bubba has received since slipping on the green jacket Sunday afternoon—a reinforcing nod to the power of authenticity. 

  
  

  Bubba emerged from Augusta as one of my new favorite brands. Yes—The Bubba Brand. We need more Bubba Brands—people and organizations who know who they are. What they believe. And aren’t afraid to be different. 

  Posted 1 month ago

  
  
• Digital Brand Strategy

  

  Yesterday Interbrand released an informative study on brand strategies for a post-digital age. The report presents some important findings that may challenge your paradigms and help you rethink execution in the digital channel. Read the article here.

  
  
  

  idgroup’s marketing and creative work for clients go far beyond traditional media. Strategies for maximizing the digital channel are key to the success of our clients as they deliver quality brand experiences through traditional web, social media, mobile and more.

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  Posted 2 months ago

  2 notes

  
  
• Values-Based Healthcare

  The idgroup team is intimately familiar with the challenges and opportunities facing the healthcare industry. Our research into best-practices for delivery of quality customer care and practice efficiency is ongoing as we serve the needs of our healthcare clients.

  One of our industry peers is the world-renowned Boston Consulting Group. Who recently published this informative article on the future of Values-Based Healthcare and it’s impact on the pharma industry.

  Read the article here. 

  Posted 2 months ago

  
  
• Dialogue Delivers.

  Last week idgroup took home Best of Show Print for Woodlands Face Campaign, and Judge’s Award for Woodlands Urology Campaign at the ADDY awards Gala in Pensacola! ! We also want to extend a congratulations to our fellow colleagues at Ideaworks and Emagination Unlimited for their outstanding creative work and awards! Congratulations! 

  Posted 2 months ago

  
  
• 
  

  In this short video, idgroup founder Dr. Mona Amodeo shares three things our client Interface Inc. did at the start that set them on the right path to sustainability.
  
  This video is part of the Champions of Responsible Business video series from Benedictine University. For more in the series, visit www.youtube.com/benedictineCVDL, or www.cvdl.org.

  Posted 2 months ago

  
  
• Branding Bootcamp Recommended Reading Materials

  The following books and articles are recommended reading from Mona Amodeo, Ph.D. as part of her Branding From the Core Bootcamp materials.

  Books (linked to Amazon):

  Heroic Living: Discover Your Purpose and Change the World, Chris Lowney

  Heroic Leadership: Best Practices from a 450-Year Old Company That Changed The World, Chris Lowney 

  Please Understand Me: Character and Temperament Types, David Keirsey and Marilyn Bates 

  Emotional Branding: The New Paradigm for Connecting Brands to People, Marc Gobe

  The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception, Luc De Brabandere

  The Brand Gap: How to Bridge the Distance Between Strategy and Design, Marty Neumeier

  Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model, Ray Anderson 

  Beyond Good Company: Next Generation Corporate Citizenship, Bradley Googins, Philip Mirvis and Steven Rochlin

  Strengths-Based Leadership, Tom Rath and Barry Conchie

  Strengthsfinder 2.0, Tom Rath 

  The Thin Book of SOAR, Building Strengths-Based Strategy, Jacqueline M. Stavros and Gina Hinrichs

  2010 State of the World: Transforming Cultures: from Consumerism to Sustainability, The Worldwatch Institute

  Are the Strategic Stars Aligned for Your Corporate Brand? Mary Jo Hatch and Majken Schultz

  Taking Brand Initiative: How Companies Can Align Strategy, Culture and Identity Through Corporate Branding, Mary Jo Hatch and Majken Schultz

  Switch, How to Change Things When Change Is Hard, Chip Heath and Dan Heath

  The Fifth Discipline: The Art & Practice of the Learning Organization, Peter M. Senge

  Articles:

  The Appreciative Inquiry Summit:  An Emerging Methodology for Whole System Positive Change, Diana Whitney Ph.D. And David L. Cooperrider, Ph.D.

  Appreciative Inquiry Is Not (Just) About The Positive, Gervase R. Bushe, Ph.D.

  Appreciative Inquiry With Teams, Gervase R. Bushe, Ph.D.

  Strategic Inquiry – Appreciative Intent: Inspiration to SOAR, Jacqueline Stavros, David Cooperrider & Lynn Kelley

  What is Appreciative Inquiry? Joe Hall and Sue Hammond

  Generative Metaphor Intervention: A New Approach for Working with Systems Divided by Conflict and Caught in Defensive Perception, Frank J. Barrett and David L. Cooperrider

  When Asking “Why” Does Not Hurt: Distinguishing Rumination from Reflective Processing of Negative Emotions, Ethan Kross, Ozlem Ayduk and Walter Mischel

  Chapter 19: Material and Meaning in the Dynamics of Organizational Culture and Identity With Implications for Leadership of Organizational Change, Mary Jo Hatch

  The Next Ascent: Engaging Leadership Team in Sustaining the Sustainability Journey, Mona Amodeo, Ph.D. (available by request through Branding From The Core)

  The Sporadic Drunken Monkey… Strikes Again!  Mona Braxton (available by request through Branding From The Core)

  Posted 4 months ago

  
  
• SUSTAINABILITY: Ray Anderson’s Ted Talk

  “At his carpet company, Interface, Ray Anderson increased sales and doubled profits while turning the traditional “take/make/waste” industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.” - http://www.ted.com 

  Mona Amodeo, Ph.D., founder of idgroup, has a deep and lasting relationship with Interface. Her process called Branding from the Core® was birthed, in part, from her years of research and work with Interface throughout their transformation into a leading global sustainability pioneer.

  Today idgroup seeks to continue the legacy Ray Anderson began by helping our clients demonstrate that ethical business can be profitable business and competitive advantage can be gained through sustainability-driven innovation. Find out more at www.idgroupusa.com/sustainability

  Posted 4 months ago

  2 notes

  
  
• Healthcare: Delivering Quality Outcomes

  A recent excerpt from a white paper by Frost & Sullivan states:
  
  “…success comes from maintaining the focus of the organization on issues that will drive competitive advantage and deliver quality outcomes to patients. The foundation of financial health rests on consistently high performance in basic business processes such as RCM, HIM, compliance, business intelligence, and best practices.”
  
  The idgroup team, based in Pensacola, FL and Cleveland, OH, works nationally with entrepreneurial leaders in healthcare. We understand the pressures of the ever-changing healthcare landscape and help our clients achieve sustainable competitive advantage while maintaining quality patient care.
  
  Excerpt from “Creating the Foundation for Financial Health in 21st Century Healthcare Provision: Leveraging IT and Best Practices Via Business Process Outsourcing.” 

  Posted 4 months ago

  43 notes

  
  
• Google Yourself Lately?

  by Brandi Whitehurst

  If you haven’t performed a “vanity search” on Google, there are good reasons to do so. Chances are you’ll be listed - unless you’ve spent the last five years in a bunker or on a deserted island - but be certain what shows up is actually what you want to show off. With free “research” easily available at the click of a mouse, potential clients, employers, business partners - even dates - can hardly pass up the temptation to search someone with whom they may invest time, money or emotion. It’s a little like checking out the credit report of a future tenant for your rental property - you want to know who you’re dealing with. Let’s make sure what they see is an accurate (and positive) representation of what they’ll get.

  To search your name, place it in quotes (i.e. “John Smith”) to return more qualified results.

  If you don’t show up on the first page, generally a moderate amount of online activity and publishing will ensure that you rise above the other people sharing your name. If you have a very common name, like John Smith, you will have to work harder to be on the first page of listings.

  Here are some tips.

  • If you have a web site, or a page on your company’s web site that’s devoted to you, make sure your name is included in the title and meta tag descriptions.
  • Develop an HTML signature to use in discussion forums that has your name as a link to your web site.
  • Create a blog or publish articles online making sure they include a byline that links to your website, preferably with your name as the text for the link.
  • Created a LinkedIn profile and customize the profile URL so that it includes your name. Join Twitter and other business networking sites, again customizing the url with your name if possible.
  • Build a Google profile. Once users create a Google profile, their name, occupation and location appears in a box on the first page of the search results for their name. Next to the thumbnail info, there’s a link to a full profile page which can include links to your blog, Twitter feed or company website. The more information you add, the higher your page is ranked.

  What if your search turns up undesirable information about you? Once something is online, it’s stored in so many places that it’s effectively immortal.

  • Check your web site, forums and social networks and remove anything you would not want to share with a potential employer or client.
  • Change your username to an alias on blogs or social websites. Delete any accounts you no longer use that contain compromising or personal information.
  • If you are unable to change the information because you don’t have access to it, politely contact the site owner and ask to have it removed. Then use Google’s Webpage removal request tool to expedite the removal from search results. If you have found search results that contain sensitive information (like your social security number), you can request Google to remove it even if you’ve been unable to work with the site owner.
  • As a last resort, publish appropriate content at a high volume so that you can push unsavory results off the most frequently viewed top pages.

  Quite simply, be sure that whatever you publish is something you’ll be proud to see online for years to come, otherwise don’t post it online at all.

  Posted 5 months ago

  
  

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idgroup creates strong brand reputations by aligning identity, perception and performance. We call it Branding from the Core®.

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