idgroup

• A New User Experience for Retina Specialty Institute

  
  
  

  

  
  
  

  We’re excited to announce that the new RetinaSpecialtyInstitute.com is now live! Be our guest and take a first hand tour! Inspired by a desire to connect on a personal level with patients and referring physicians, Retina Specialty Institute launched an endeavor with idgroup to design a comprehensive, informational and educational website that could be accessed by any device at any time. In order to provide an engaging experience for their unique audiences, we included strategic features such as a flexible design for those with low vision, new educational sections for retina information and healthy living as well as web responsive design for a consistent experience across all devices.

  Posted 2 months ago

  
  
• 5 Tips for Good Nutrition

  
  
  

  How do you sort through the overwhelming amount of information regarding health, nutrition, diet and fitness? It seems there is always a new book, workout DVD or nutrition plan that will solve all of your health, weight, (fill in the blank) concerns in just minutes.
  
  For as long as I can remember, I have had an interest in nutrition, fitness and living a healthy, balanced life. Ten years ago, while consuming what was considered by many to be a very healthy diet, I began experiencing significant physical health issues.  With several medical appointments and tests revealing no cause, diagnosis or cure, I was desperate for light to shine on the answers and prayed for wisdom to distinguish truth amidst the many sources of information available.
  
  As the information I needed became clear, I learned that vibrant health is not achieved by following the latest diet and is not gained or lost in just minutes. It is a daily commitment to make small, right choices.
  
  Through a process of resetting my internal system, I discovered the importance of consuming fresh, whole foods that contain the exact nutrients our bodies need to thrive, eliminating processed, sugary, and GMO foods that sneak into our diets and learning about our food sources.
  
  Looking back, I see years of small changes (and a few big leaps) that led to a truly healthy, whole and healed body. I now find it a blessing to create simple, nutrient-rich meals and share recipes and tips with others.
  
  5 Daily Tips for Good Nutrition:

  1. Eat Organic as much as possible
  2. Eat deep-hued foods (raspberries, blueberries, beets, red cabbage)
  3. Eat green (kale, collards, broccoli, spinach, Brussels sprouts)
  4. Mix 1 Tbsp each: lemon juice, apple cider vinegar, raw local honey and water. Drink 30 minutes before breakfast and/or dinner
  5. Drink clean water throughout the day to stay hydrated

  Posted 2 months ago

  
  
• 3 Steps to Improve Patient Perception of Care

  
  
  

  As we prepare for 47 million Americans to enter the healthcare system, we are seeing rapid increases in demand for providers, rising costs for care and changes in patient-provider communication. At idgroup, we are preparing our clients for the changes ahead.
  
  In 2011, The Center for Medicare and Medicaid Services (CMS) was tasked with finding innovative efficiency models and fulfilling a need for meaningful national data. Now physician groups are armed with timely, relevant data that can provide new insights into patient perception of care in their practices.
  
  According to the latest national composite scores from a federal health survey administered by the CMS, the lowest two satisfaction scores are:

  1. The patients’ overall rating of their doctor
  2. Timely, accurate follow up on test results

  
  
  On the other hand, the two highest satisfaction areas for patients at the national level are:

  1. Helpful courteous staff
  2. How well doctors communicated

  
  
  These survey results clarify that patients experience a disconnect in how they feel about their doctor’s ability to communicate and their overall rating of the physician. As patient expectations evolve, patient-centered care is becoming the norm across the nation.
  
  What have we learned?
  

  The survey results demand 3 important changes to increase patient ratings:

  1. Providers work with patients collaboratively, providing easy to access and easy to understand resources. Patients continue to ask for educational resources about their health, illness or disease. Providers now have a responsibility to provide easy to understand information with easy access to educational resources.
  2. Providers must acknowledge that their patients are struggling. Patients need clear, brief instructions for continued care and/or use of medications. Patients crave a feeling of control throughout their care experience, especially regarding health choices and behaviors. From an integrated health and patient-centered approach, clarity around health information, actionable steps and accessibility to information will influence overall patient perception of care.
  3. Providers must actively fill in communication gaps by encouraging patient storytelling. In the 2011 CMS survey, patients reported they were not satisfied with their provider’s understanding of their own medical history. Providers should encourage patient stories to gather background information and context because these stories have significant personal meaning embedded. This gives the patient the opportunity to feel heard and the provider the opportunity to build rapport and impact patient outcomes.

  Posted 2 months ago

  
  
• The Importance of Internal Brand Performance

  A Note from Mona’s Desk

  

  
  
  

  Perception is reality. In other words, you are what others say about you, at least in the world of business. Building and protecting your brand reputation is one of the most important functions of building a successful business.
  
  Developing an external brand image is one important aspect of building a strong brand reputation. However, the most often ignored part of reputation management is internal brand management. Paying close attention to what happens inside the four walls of the organization can yield high returns on the efforts. Key to successful internal reputation management is clarity on the part of the leadership and engaging all employees in helping bring that vision to life. There is an increasing volume of research on this topic. Below is a sampling of key findings that can help your organization build your brand reputation from the inside:
  
  

  • Staff must understand the brand if they are to live the brand and its values.
  • Aligning actions with the brand promises is critical. Vision, values and sense of purpose need to be translated into detailed day-to-day actions.
  • Your staff behavior projects images that characterize the organization in the eyes of external stakeholders. Let the staff know what is expected.
  • Feedback about internal process should be encouraged in order to improve alignment of the customer experience with the organization’s values and beliefs.
  • Companies should be very clear about the image they are projecting to prospective employees and very careful in selecting people that fit the values upheld by the organization.
  • Training and employee appraisal need to be aligned with brand values so as to encourage on-brand behavior.

  Posted 2 months ago

  
  
• idgroup teams up with the Humane Society of Pensacola

  

  
  
  

  We are excited to announce that the Humane Society of Pensacola has been chosen to participate in idgroup’s first annual non-profit branding initiative; brand on us™.  Through our Branding From the Core® process, we will engage their stakeholders in creating clarity around their identity, image and culture, as well as create communication materials that express their brand story and a promise to the community.
  
  As we begin our process, keep an eye out for updates and announcements on the idgroup Facebook page.
  
  About The Initiative: brand on us™
  idgroup commits to bringing the power of our process to small, local non-profits that make a positive contribution to our community through their services. We will lead a team of committed, local organizations in giving one deserving non-profit a brand makeover.  Over the course of a seven month engagement, the selected organization will receive over $100,000 in idgroup services. We will be opening a public RFP process for selecting our 2014 organization in October 2013. 

  Posted 3 months ago

  
  
• idgroup honored with Best of Show for 5th consecutive year

  

  
  
  

  idgroup, a Pensacola-based branding firm, received top honors at the 2013 local ADDY Awards Gala. The firm was awarded all three Best of Show awards, two of the three Judges awards, and ten gold ADDYs.
  
  The Best of Show recognition was for work done for The University of Southern Mississippi, Atlanta-based Ray C. Anderson Foundation and Baton Rouge-based Elkarita. idgroup’s work receiving gold awards will be submitted to the regional ADDY awards competition where each entry will be judged for possible inclusion in the national ADDY awards competition.
  
  idgroup’s creative team members have won numerous local, regional, national and international awards for creativity and effectiveness. “Our goal is to do great work for clients that we believe in and have fun doing it.  It’s nice to win awards, too.”- Mona Amodeo, Ph.D, idgroup President 
  
  The local ADDY Awards Gala is presented by the American Advertising Association’s (AAF) Pensacola chapter. This year’s competition consisted of 64 professional and 36 student ADDY awards, three Judges awards and three Best of Show awards in the areas of Print, Web and Television. The judges consisted of award-winning industry professionals from large advertising markets: Shane Santiago – Chief Creative at SBS Studios in Jacksonville, FL; Beni Mendez – Creative Director at Out of the Blue in Miami, FL and Janet Bowman – Senior Accounts Manager at Studio 101 in Atlanta, GA.
  
  

  View Our Work

  Posted 3 months ago

  
  
• Decisions of the Heart

  

  
  
  

  How do we make decisions? Research by neuroscientist, MIT Professor Gary Klein and his colleagues suggest our decision-making may be guided more by emotions than logic. In fact, the more complex the choices, the more intuition is triggered.  Using brain scanners, the researchers have been able to show the limbic region of our brain plays a major part in our choices. This is the area where emotions such as fear, love, anger and hope originate—the area that connects to metaphors and storytelling.
  
  As consumers are faced with an increasing number of choices, organizations should pay attention to how the work by Klein and others can inform strategic communication decisions. Perhaps the old sayingis an old saying for a reason, people need to like you before they will listen to you.
  
  Paying attention to the human aspects of business may in the end trump the analytical, logical, fact-driven communications.  Creating connections based on what is emotionally meaningful to the customer may ultimately be more important than building a factual case for purchasing.
  
  One only needs to take a look at the top-rated Superbowl commercials: Budweiser, Jeep and Taco Bell to confirm the power of emotions and storytelling to create connections.

  Posted 4 months ago

  
  
• 

  idgroup got the big news this morning that our in-house broadcast dynamo, Dane MacKendrick, won a silver Davey Award—judged by the International Academy of the Visual Arts. We are thrilled! 
  
  With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. An example of another firm that received top awards this year—Ogilvy.

  
  Dane’s work for the Pace Center for Girls also won ‘Best of Show: Broadcast’ at the 2012 Pensacola ADDY Awards and a Silver ADDY at the regional Ad Fed the following month.

  Posted 7 months ago

  
  
• Create the Future Together

  

  A Note from Mona’s Desk:
  
  “We begin many of our Core Dialogue sessions with an exercise that features this quote from management thought-leader Peter Drucker.  In his book, Management Challenges for the 21^st Century, Drucker expands on this philosophy by admonishing leaders to do more than adapt to change, “Unless an organization sees that its task is to lead change, that organization—whether a business, university, or hospital—will not survive. It is therefore a central 21^st century challenge for management that its organization become a change leader.”
  
  In today’s business and economic climate—filled with compounding complexity and constant change—this excerpt is a clear marching order for visionary leaders.
   
  Creating the future begins by building organizational cultures that fully embrace principles of stakeholder engagement and continuous learning.  Things are moving too fast for leaders to do it all alone, and marketplace demands for authenticity and brand transparency have raised the stakes in the game significantly.
   
  Having worked in the field of change and branding for over 25 years, I have come to know with certainty that the answers are in the room.  The trick is to engage everyone in an organization to consistently ask questions and capture data about what we are doing well and how can we do it better, analyze it objectively, and then act with courage. We call it Whole Systems Branding.
   
  Leaders who challenge the status quo empower their teams and engage them in taking calculated risks informed by real-time data that is derived from an increasingly responsive relationship with internal and external stakeholders. Leaders who guide their organizations along this path will ultimately write the new success stories in our communities.” — Mona Amodeo, Ph.D.

  Posted 8 months ago

  
  
• News coverage from The Dispatch about idgroup's work at MUW »

  MUW begins branding campaign with dialogue sessions

  Posted 9 months ago

  
  

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idgroup creates strong brand reputations by aligning identity, perception and performance. We call it Branding from the Core®.

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